About NILfund
Turning everyday shopping into support for college athletes.
Our Mission
Make it effortless for fans to financially support college athletes through purchases they're already making.
The Idea
College sports fans are passionate. They buy the gear, watch every game, and would do anything to support their team. But not everyone can write big checks to NIL collectives.
We built NILfund to change that. By partnering with thousands of online retailers, we've created a way for every fan to contribute — without spending an extra dime. When you shop through NILfund, retailers pay us a commission, and we share that with your school's NIL fund.
How It Works
It's simple: install our free Chrome extension, select your school, and shop like you normally would. When you visit a supported retailer like Amazon, Nike, or Target, you'll see a notification bar asking if you want to activate NILfund for that purchase. One click, and a portion of the sale goes to support your school's athletes.
No accounts to create. No extra costs. No complicated processes. Just install, shop, and support.
What We Believe
Simplicity First
Supporting athletes shouldn't require extra effort. We've designed NILfund to work seamlessly in the background.
Every Fan Matters
Whether it's $5 or $500, every contribution adds up. We're building a community of fans making an impact together.
Transparency
We're upfront about how we work. Retailers pay us commissions, and we share a portion with NIL funds. It's that straightforward.
Fan-Focused
We built this for fans, by fans. Our goal is to amplify the impact of passionate supporters everywhere.
Independent Platform
NILfund operates independently and is not affiliated with, endorsed by, or sponsored by any college, university, athletic conference, or the NCAA. We work to identify and direct funds to the officially recognized NIL collectives for each school, but we have no official relationship with these institutions.
School names and logos are the property of their respective institutions and are used solely for identification purposes.
Ready to Make Your Shopping Count?
Install the free Chrome extension and start supporting your school's athletes today.
Add to Chrome — It's Free